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As before – 0419 295 283
Using tracking pixels is a bit “old school” but is still used by some publishers and advertisers for tracking hits/users/etc.
So what is a tracking pixel?
A tracking pixel is a small 1×1 pixel image, often in gif or png form, that is inserted in certain pages/ads/forms so that the stats associated with the image can be used as an anlytical tool.
So how does it work?
Each element of a web page is loaded on the page after it is ‘requested’ from the server ‘serving’ the said page. Eg: When you load this page.. each single element(espec. images) are called as the page loads and then your browser puts it all together to make a page.
Seeing and using Google Analytics for the first time can be a bit daunting…
Statics for website usage and access have improved and got more complex over the years. The days of counting “hits” is now long gone.
My SEO Guy found this nice explainer article on what each of the technical term means at Google Analytics.
Here’s just a snippet.
We have just taken on a new client who is a Real Estate agent. This presented a number of new issues and learning experiences for us, as this is a highly competitive term. But it is also a very “localised” term in most geographical areas.
So we had a bit of research to do, to find out what exactly what to target, how to target it and the best methods to use.
This was compounded as we were using proprietary websites and had limited control over some of the elements that we would normal use.
So it will be an interesting trial, and the results that we would normally expect may be a little harder to achieve, but I am confident that we can make it a success.
Will report back shortly.
The SEO Guy
We have a new client that runs a brisbane based auto-related business, and they came to us after having multiple “SEO Guys” working on their site.
Understandably the client was looking for guarantees and assurances that we weren’t another fligh-by-night SEO mob, or an SEO Company that was too big to care about our clients ongoing needs.
After some strong negotiation the client came on board.
When examining their website from an SEO perspective, we noticed immediately that there were elements missing that are fundamental to good search engine optimisation.
In fact, as the client had at the time a large well-advertised SEO Comapny working for them, we were shocked at how poor the optimisation work had been done on the client’s website.
I had an SEO client in Brisbane contact me yesterday after their received a “cold call” from an SEO company.
The client said that the “SEO Company” had explained that they would be able to get the client’s website from page 3 in the Google SERPs, to page 1 in just one day.
Not bad… and the client wanted to know why we couldn’t do the same?
As I told the client… there are a few “myths”(I am using the word myth.. but you know what I mean!) in what the “SEO Company” guy had said,and some tell tale holes in his story indicated that they did not really have a clue what they were talking about.
It’s time to start writing… in fact it’s past the time to start writing.. and you should get cracking right now!
This is what I tell clients with self-hosted/managed websites every day. If you(the client) want to help your site reach more people, rank better in the search engines, and be loved by Google et al, then start writing.. and don’t stop.
I am of course talking about what is commonly called “blogging”. Which is just a fancy term for adding news and updates to your site. When you do this, you add content to your site, you add keyword rich content to your site(assuming you are writing about relevant topics) and you keep your users informed and engaged.
I am still getting my emails from a certain SEO Company that shall remain nameless… even though I never signed up to their ‘news” in the first place and have unsubscribed via their link. Which appears to not work, so I keep getting their little gems that I have previously mentioned.
So what little gem have we received this week…?
Over the weekend Google rolled out the Penguin 3.0 update to the web.
This update has shifted search results and has a lot of webmasters
waiting to see where their rankings will settle.
Good news is the news of the day thanks to our friends at Google and some “work” done here at My SEO Guy.
Last update we were “ranked in position #46 for our chosen prime keywords.“.. and now… <drum roll> we are ranked in position #32.
A marked improvement, and a significant one, as we continue to push to the front page.
So why the improvement…? Without giving too much away.. we have been “working” on getting that improvement. Some of the work has been off-site, and some on-site, but the biggest influence has been on-site work done right here on the blog.
We have just started working for a new SEO Client here in Brisbane, and it has some new challenges for My SEO Guy.
The Client is a accommodation type hotel here in the Brisbane CBD. This, as you can imagine, is a highly competitive market and keywords are sort after by many websites and and companies representing them.
So we were surprised a little by the early success that we achieved for this ‘small’ hotel in Brisbane.
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