Search Engine Optimisation
Search Engine Optimisation
It’s time to start writing… in fact it’s past the time to start writing.. and you should get cracking right now!
This is what I tell clients with self-hosted/managed websites every day. If you(the client) want to help your site reach more people, rank better in the search engines, and be loved by Google et al, then start writing.. and don’t stop.
I am of course talking about what is commonly called “blogging”. Which is just a fancy term for adding news and updates to your site. When you do this, you add content to your site, you add keyword rich content to your site(assuming you are writing about relevant topics) and you keep your users informed and engaged.
I am still getting my emails from a certain SEO Company that shall remain nameless… even though I never signed up to their ‘news” in the first place and have unsubscribed via their link. Which appears to not work, so I keep getting their little gems that I have previously mentioned.
So what little gem have we received this week…?
Over the weekend Google rolled out the Penguin 3.0 update to the web.
This update has shifted search results and has a lot of webmasters
waiting to see where their rankings will settle.
Good news is the news of the day thanks to our friends at Google and some “work” done here at My SEO Guy.
Last update we were “ranked in position #46 for our chosen prime keywords.“.. and now… <drum roll> we are ranked in position #32.
A marked improvement, and a significant one, as we continue to push to the front page.
So why the improvement…? Without giving too much away.. we have been “working” on getting that improvement. Some of the work has been off-site, and some on-site, but the biggest influence has been on-site work done right here on the blog.
We have just started working for a new SEO Client here in Brisbane, and it has some new challenges for My SEO Guy.
The Client is a accommodation type hotel here in the Brisbane CBD. This, as you can imagine, is a highly competitive market and keywords are sort after by many websites and and companies representing them.
So we were surprised a little by the early success that we achieved for this ‘small’ hotel in Brisbane.
So I asked this question at a recent meeting of SEO professionals and newbies, and no one could give me an answer, and I am still struggling to find Google reasoning behind doing this thing.
So what was the question I asked?
Simple really.. I asked the gathered SEO people to search for “SEO Brisbane” on their mobile devices… right there and then in the meeting, and the question I asked was..
“Do you see Google + results in the search results?”
“If you do… are they your own results?”
The update we did the other day, made me go looking, in some detail, at the words the My SEO Guy does rank well for. By doing this analysis, we can find out a couple of key bits of information.
1. What words we do rank for.
2. What pages are ranked for the keywords above
3. Why are those pages ranked for those keywords
The answers to these questions can help guide our(or your) Search Engine optimisation plan, and tell us(you) what is working and what isn’t and what need’s adjusting or deleting. This analysis can really help change the effectiveness of the work that we do.
I received a little SPAM email from an SEO company based in Sydney this week(or was it last week?) and I always find it interesting when SEO Companies and Consultants have to resort to email spamming to increase their client base..
Remeber! The first rule about email spam remains..
Rule Number 1. Don’t do business with email spammers – It only confirms their “marketing” method.
Well sort of free. :)
Have you got a small business or trade business website that needs some Search Engine Optimisation, Keyword Analysis, or Keyword Research?
Would you like to trade your business skills or trade expertise for work on your website?
My SEO Guy needs work from the trades listed below.
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