My SEO Guy can help you decipher some of the jargon and language that is used in the Search Engine Optimisation business.
Commonly used words and terms are listed here.
Keywords are the “key words or terms that you want your site to rank for. eg: The terms that users will use when searching for your site/shop/product or service.
Off Page/Off Site
This refers to elements of Search Engine Optimisation that are undertaken on other websites/apps and directories etc.
This can include, but is not limited to articles, links, directory listing etc.
On Page/On Site
This refers to elements of Search Engine Optimisation that are undertaken directly on the site undergoing optimisation.
This can include, but is not limited to, meta tags, tect content, images, ALT tags etc
“Organic” Results is a term used to describe the free listings that Google provides when a search query is completed.
These results are differentiated from Paid Results that are paid ‘advertisements’ for particular websites.
Primary Keywords are the ‘prime’ keywords that search engine consultant or a website owner would target as the main drivers of traffic and conversions to a website. These are the most common phrases or words that a user may use to find a website or a service online.
Search Engine Optimisation
Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
Secondary Keywords are the ‘secondary’ keywords that search engine consultant or a website owner would target as the ‘secondary’ drivers of traffic and conversions to a website. These words are often more obscure or not well known keyword combinations or phrases that users would use to find a website.
Your may hear this term used by SEO consultants and others as they describe what they can do for you.
A “SERP” is a Search Engine Results Page.
That means.. it is the page of results returned by a search engine when a query is entered and executed.
Search on Google for “SEO Brisbane” and the page that is displayed to you is a SERP.
The plural is also often used, indicating multiple search engine results pages. We used this term in a recent post about results for a client.
It received poor traffic and was not found in the first 10 SERPs(Search Engine Results Pages) eg: It was ranked somewhere in the hundreds…
Ranking is a simple term to describe where a certain website is found on a Google Search.
It is most commonly expressed as a number. eg: A site may be ranked at #7 – Which means when a certain term is searched at Google, the website is found to be the 7th site listed in the results(SERPs)
The example below shows Google results for the search word “rankings”. The subsequent rankings are marked.