We have just taken on a new client who is a Real Estate agent. This presented a number of new issues and learning experiences for us, as this is a highly competitive term. But it is also a very “localised” term in most geographical areas.
So we had a bit of research to do, to find out what exactly what to target, how to target it and the best methods to use.
This was compounded as we were using proprietary websites and had limited control over some of the elements that we would normal use.
So it will be an interesting trial, and the results that we would normally expect may be a little harder to achieve, but I am confident that we can make it a success.
Will report back shortly.
The SEO Guy