We have recently been working with a chiropractic business here in Brisbane to increase their search engine standing and have had some early good results. While the result themselves were not surprising, the speed at which they were achieved and the relative ease with which we achieved the results was a little surprising.
It was our understanding that the keywords targeted were most likely to be high competitive. Google has the keywords valued at between $6 – 8.00
So when results started to flow, we were pleasantly surprised with a nice first page listing for the targeted keyphrase – “keyword brisbane”.
Good results continued and now we have an outstanding first page ranking for the targeted keyword alone – “keyword”
This is a great result for the client.
Now we know how this works and early results can be short-lived, especially for singular keywords. So we are not ‘counting our chickens’ just yet.
(Note: Singular keywords can have very good local search result early in the optimisation process. But this often falls to a more reasonable position as time and work continues. I mentioned this back here.)
Our expectation is that results will continue to improve, as work continues.
The SEO Guy