I received a little SPAM email from an SEO company based in Sydney this week(or was it last week?) and I always find it interesting when SEO Companies and Consultants have to resort to email spamming to increase their client base..
Remeber! The first rule about email spam remains..
Rule Number 1. Don’t do business with email spammers – It only confirms their “marketing” method.
So if this SEO company can do what they say… (Their pages are covered with “Google Page 1 Guarantee” banners) and can get your site to page one..
Why do they feel the need to email spam?
Why can’t they get their own site to Page #1?
Why was my site and email added to their email list?
Is this just accepted “marketing” in the current environment?
Well.. It is not accepted practice here at My SEO Guy. It’s SPAM, and we hate SPAM as much as the next guy.
Now having got that off my chest.. I want to address the content of the SPAM email which was a link to their latest blog post.
Two things stood out to me:
1. They mention Google Algorithm changes by name – “Google Pigeon”
2. They mention “the increasing importance of Onpage SEO”
Re: Number 1. – “Google Pigeon“
Sometimes I think SEO people toss these names around like they know something you don’t know and it somehow gives them more credence and expertise. Pigeon, Hummingbird, Penguin.. Whale, Aardvark.. What’s in a name..? Nothing.
The name means nothing and people guessing as to what the algorithm update entails and contains will give you no help.
Google keeps information about it’s updates to itself, and information from people like Matt Cutts is sparse and general in scope.
The overriding principle in regards to any Google algorithm change is… be doing the right thing in the first place, and nothing will change.
I can not think of one algorithm change in recent times(10 years +) that has affected, any of the sites we control or any of the clients we work for. Your SEO consultant should not be worried about algorithm changes..
If they are.. ask them why they are? What are they doing that is going to be influenced by a Google algorithm change? and if so why are they doing it?
I would love to hear the answers. Meanwhile keep an ear out for the “Earwig” update!
Re: Number 2. – “the increasing importance of Onpage SEO“
This one really struck me as odd, or misguided.. or just plain crazy.
The growing importance on Onpage SEO!
On Page SEO is and has been a fundamental of SEO before the term SEO was even invented. How can the fundamental of a process be growing in importance. That is sort of like saying there is a growing importance in the construction of walls when building a house.
On Page SEO – the use of keywords, ALT tags, image descriptions and names etc – is one facet of the optimisation process for any website and business, and without it optimisation would be non-existent. I guess it has become one of the new buzzwords to keep clients engaged and scared about things they may not know about.
My view is that it has not “grown in importance”, it is fundamental and continues to be fundamental and will always be fundamental. To say that it is more important than any other aspect is probably a little disingenuous.
Try building a house without walls and see.:)
The SEO Guy