Google Analytics Deciphered

Audience Overview - Google AnalyticsSeeing and using Google Analytics for the first time can be a bit daunting…

Statics for website usage and access have improved and got more complex over the years. The days of counting “hits” is now long gone.

My SEO Guy found this nice explainer article on what each of the technical term means at Google Analytics.


Here’s just a snippet.

Common Google Analytics Terms:

  • Bounce: the user’s activity on your site just involved the loading of a single page
  • Conversion: refers to an activity carried out by the user which fulfills the intended web page purpose (product purchase, download, newsletter subscription etc.)
  • Entrances: the number of times visitors entered your site through a specified page or set of pages.
  • Entry (or Landing) Page: the entry page is the first page viewed by a website visitor.
  • Exit Point: the exit point is the last page viewed by a website visitor
  • Page Impression: a page is loaded or reloaded by a user.
  • Sessions: the activity by a unique user in one visit to your site
  • Visits: the total number of visits to your site, from unique or repeat visitors.
  • Unique Visitors: the number of un-duplicated visitors to your website over the course of a specified time period.


Google Analytics(GA) can be an important part of your website, your marketing plan and your search engine optimisation for your business or small business. Understanding even the most simple aspects of GA is vitally importnat for any site owner that users Google Analytics.

Feel free to leave a question if you have one.


The SEO Guy


Read More at A beginner’s dictionary of Google Analytics



Dave is an SEO Consultant based in Brisbane and works for clients across Australia and the world. He has more than 15 years experience in Search Engine Optimisation and Search Engine Marketing and consults for small and medium businesses in Brisbane and across Australia

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