We have just taken on a new client at My SEO Guy, and we have been a little shocked in the results we have found for their website and it’s current search engine rankings.
Shocked.. because they have employed a professional well known, and heavily advertised SEO company to ‘promote’ their site. This company was charging them on per month basis, which the client had been paying, yet when we reviewed the site, we found fundamental errors, and fundamental elements missing for the sites pages.
Of the 13 primary keywords we tested, we found only one page ranking in the first ten pages of Google for our client’s website. One … and it was on Page 10.
While the client works in a very competitive market, we were surprised at this very poor result for a website that was currently being “promoted”.
It’s time to start writing… in fact it’s past the time to start writing.. and you should get cracking right now!
This is what I tell clients with self-hosted/managed websites every day. If you(the client) want to help your site reach more people, rank better in the search engines, and be loved by Google et al, then start writing.. and don’t stop.
I am of course talking about what is commonly called “blogging”. Which is just a fancy term for adding news and updates to your site. When you do this, you add content to your site, you add keyword rich content to your site(assuming you are writing about relevant topics) and you keep your users informed and engaged.
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