As an business or service and an SEO client, you should have some understanding of what your SEO company is doing for you.
Put simply you should have some understanding of:
Do you need to understand keyword densities, text positioning on pages, the intricacies of on page and off page elements?
I would say… No
You need to focus on your business and let your SEO consultant do their job. If they are doing it right you will see the results clearly in search results and increased number of leads/contacts.
So don’t get caught up in the intricacies.. let your SEO guy do his work…
The SEO Guy
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